Things that delight the eye, warm the soul and remind what kin you are from are the things that everyone should have!


For more than 10 years, the Ruta clothing brand has remained one of the leading companies demonstrating images in ethnic style, based on classic Ukrainian, as well as author’s embroidery and ornaments. Combining years of experience in the fashion industry and passion for Ukrainian traditions, designer Lyudmila Bushinska presented the brand to the public on November 5, 2011, during the Ukrainian Fashion Week. The main idea of ​​creating the brand was to harmonize the ties between previous generations and the present, as well as to increase interest in charming Ukrainian ethnic fashion.

Ukrainian embroidery is again becoming what it was hundreds of years ago – a strong protector against bad luck and troubles. It is believed that a properly selected ornament can protect you from hassle, give you good fortune, health and well-being.

The ideological inspirer of the brand, Mrs. Bushinska, has been developing clothes and accessories in ethnic style for over ten years.

During the existence of the brand, famous politicians, businesspersons, artists and other celebrities have been its regular customers. In addition, Lyudmila is the creative director and founder of the Contemporary Art Center in Vinnitsa “Gallery 21”, as well as the founder of the international song contest for kids and youth with special needs “Golden Bird”.

Ruta is casual elegance, sophisticated and colorful clothing for home, leisure and special occasions. Thoughtful design, high culture of production, the latest technologies and responsible attitude to culture and aesthetics.

These things inspire feelings.

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